Sales-Driving Graphic Design for SaaS Companies

I design digital content that helps prospects understand your SaaS offering.

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Boost Conversions With Digital Content

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Challenge

You've created a game-changing SaaS product. But your target audience either doesn't know a solution like yours exists - or they are wary of implementation costs. You need powerful digital content to pursuade them.

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Solution

Well-designed content builds trust. Assets like eBooks and case studies ensure prospects understand the true value and benefits of your software and realize the cost of being left behind. Showcase past successes, address specific pain points, and position your team as an industry leader.

Your Ultimate Design Partner

7
+
years experience
80
+
typefaces used
30
+
satisfied clients
100
+
projects completed
Design Statement

I believe in the power of clean, message-first design to articulate business value. I don’t think about what will look flashy on my social media profile—I focus on effectively conveying information to accomplish your business goals.

photo of Ralph Betesh

Ralph Betesh

Graphic Designer

Why Invest in Quality Digital Content?

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Attract Ideal Leads

Inform your ICPs of the effectiveness of your solution, helping them realize how they're missing out.

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Establish Industry Authority

Demonstrate how your software will transform the industry, positioning your business as a thought leader.

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Reduce Sales Time

Proactively address client concerns and reduce uncertainty, streamlining your sales process.

“I was impressed with Ralph’s ability to translate often complex and often difficult requests into neat and impactful designs. His responsiveness and eagerness to deliver has been greatly appreciated.”

David Isakow

Former Content Manager, Earnix
Unicorn B2B Tech Company Valued at >$1B
(Agency: Gallery Design Studio)

My Approach

Grid-Based Design

I use flexible grid systems for organized, consistent layouts where everything feels “in place”, giving your content a high-end look and feel.

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Style guide sample

Global Styling System

Global styles are key to consistency across projects and touchpoints and improve efficiency.

User-Friendly Layouts

I break down text and information into digestible segments and pair them with relevant visuals to make content easier to follow and remember.

User friendly layout sample

Flexible Plans to Meet Your Needs

Single Project
Starts at
$400

Work with me on a single project

1 project: eBook, report, case study, infographic, landing page, pitch deck
Up to 4 meetings
2 social/thumbnail graphics
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Bimonthly Content
Monthly Subscription
$1,500

For teams with a light content plan

2 project points per month: eBook, report, case study, infographic, landing page, pitch deck
Bimonthly or weekly meetings
4 social/thumbnail graphics
No long-term commitment
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Weekly Content
Monthly Subscription
$2,800

For teams with a regular content plan

4 project points per month: eBook, report, case study, infographic, landing page, pitch deck
Weekly meetings
8 social/thumbnail graphics
No long-term commitment
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The Process

Contact

Fill out the contact form and let me know what services you’re interested in. If I’m the right fit, we’ll schedule a call to dive deeper.

First Meeting

We’ll get to know each other and I’ll learn about your company's needs and upcoming projects.

Choose a Plan

Based on your budget and strategy, we’ll identify the best plan.

Preparation

We’ll create a brief for our first project and determine what assets are needed to get started.

Implementation

When I have what I need, I’ll begin designing. I’ll keep your team in the loop throughout the process with communication channels like Slack.

Frequently Asked Questions

Does your service include copywriting?

As part of the content design process, I ensure all content aligns with your goals and provide feedback or suggestions on existing copy when needed. However, I don't typically handle large-scale copywriting myself.

How long does a project take?

I offer a high-quality, non-rushed service and typically work in one-week sprints once all materials are received.

What are the payment terms for a project?

For a single project, it’s typically 50% upfront and 50% after completion. This can be adjusted based on project size.

Do you require finalized copy to get started?

In most cases, yes. I’ve learned through experience that designing without finalized copy is not ideal. That said, you can certainly make adjustments throughout the process.

Do you work on websites?

Yes! I developed this very website and many others in Webflow. I can design your website in Figma and either hand it over to your team or develop it myself in Webflow. I follow best development practices and ensure my builds are understandable and scalable.

Interested in
working together?

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